Friday, February 25, 2011

Logo Design

I was actually quite challenged by the logo design project.  It's really hard to symbolize everything about yourself into one simple picture.  Of course, I took the most important thing about me, my music, and emphasized it in my logo.  I felt very accomplished afterward, but trying to symbolize myself was very frustrating!

As far as creative process goes, I just thought about all of my interests and tried to emphasize them in a sketch.  I brainstormed and eventually came up with the idea to use my own guitar, a forest green Fender Jazzmaster, as a basis for the logo.  From there, I added a swirly musical staff, which i colored purple for "mystique."  It was tough to incorporate my name into the logo, but in the end, I just decided to use the guitar's neck as a guide and it ended up looking pretty cool!

The most important discovery I made while creating my logo is how much emphasis I place on the musical aspect of my life.  I could barely think of another viable interest to incorporate into my logo (video games?  I think not).  Without music, I don't know how I would define myself - I'd say that's a pretty epic discovery.


The Powerpoint gave me the most valuable information of all the resources; although the others were helpful too, I liked the Powerpoint because it gave a lot of extra information on the history of design.  I liked the chronology of characters and the ideas for getting started.  The Graphic Design: What’s in a Logo? video was my favorite.  Seeing as how I'm a Public Communications major, all of the information in the video was important to me and it emphasized that redesigning a logo can help to redefine a company’s identity.



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